I've been thinking about this for several years. There are several people out there using the term "Grand Challenge" — Bill Joy, Bill and Melinda Gates, and others. I think it applies here.
I have a friend who is a police officer in the mid-west. His wife owns a one person candy store that takes orders for her hand made candy over the internet. She has an online order form, will take orders via a non-toll free telephone number, and she lists a gmail account for her company. My friends wife could just as easily be a three person credit union, a mom and pop logistics shop, or a hair dresser making appointments on his/her iCloud calendar.
In 2010 there were 27.9 million small businesses, and 18,500 frms with 500 employees or more. Over three-quarters of small businesses were nonemployers —one sole proprieter.
Why do we care?
According to the Independent, Google says that phishing attacks pose the “greatest threat” to users of its services. The company has studied the ways in which hackers steal people’s passwords and break into their accounts. In the space of 12 months, it found 788,000 login credentials stolen via keyloggers (tools that secretly record every key you press), 12 million stolen via phishing (a method of tricking you into giving up your personal information), and 3.3 billion exposed by third-party data breaches.
Last week we blogged about the problems that we identified when attempting to notify individuals and small company victims of breach. These did not include the 3.3 billion exposed by third-party breach, rather, those who were infected by keylogger, phishing, drive-by, spam, or automation. What is the process for notifying not only the nearly 13 million Google users mentions above, but also the 22 million showing up in our sinkholes, and the hundreds of millions showing up in others?
Who notifies my friend's wife when her computer gets breached and her customer accounts —payment information, shipping (presumably their home) address, and other privacy information is stolen by unscrupulous cyber thieves?
As far as I can tell, nobody.
Nobody notifies them. The identity monitoring services would never see the kinds of activity that Google (or we, as intelligence providers) see. They can sign on to notification sites like Have I Been Pwned, but HIBP doesn't run sinkholes either, so they wouldn't know. Troy specializes in third party breach notification, not intelligence.
Let’s fix that.
Last year we sent almost 200,000 notifications to abuse email accounts listed in companies domain registrations. This came with mixed feedback -some positive, mostly negative. This year we sent notifications to individuals. Out of all of the emails sent, we were marked as spam only once (thank you!), and earned a 97% reputation score with our transactional email provider. The email might have been worded better, but in talking with one of our Red Sky members, we were told that they too had received similar mixed feedback when attempting their own notification campaigns.
Today, from Sinkhole collections alone, we have recorded over 22 million sinkhole connections reaching out to command and control (C2) nodes that we own. What does that mean? It means that there are a ton of people out there who have no idea that they've been infected, and nobody else who is going to tell them about it. Worse, my bet is, they have no idea where to get help?
One company? Ten? Fifty? That's easy… How do we handle 22 million? Should it be done by a government? The US? The National CERTS? Where is the clearing house? And with the numbers growing exponentially, it's only going to get worse.
I see this as a Grand Challenge scale opportunity —one that is never going to be fixed with current technology, rather requiring education.
Thoughts? grandchallenge@wapacklabs.com
