If you buy or sell a car, get the CARFAX. If you're buying or selling Real Estate, demand your agent produce the REFAX.
When you list your home—whether For Sale by Owner, with an agent, or after an expired listing—you'll hear from realtors. Lots of them. Most will send the same generic postcard, make the same scripted phone call, and deliver the same tired pitch about their "marketing plan" and "network of buyers." Maybe they'll price your home correctly based on a standard CMA process.
I do something different. Before I ever reach out, I've already completed a full Property Intelligence Report on your home. Not a Zillow estimate. Not a drive-by. A professional-grade intelligence package that most agents don't even know exists.
What's in the REFax Property Intelligence Report?
Here's exactly what I know about your property before we ever speak:
Executive Summary
- Professional market valuation with confidence scoring (not a guess—backed by statistical confidence levels)
- Value range scenarios: conservative, most likely, and optimistic
- Key highlights that make your property competitive
- Risk factors that could affect the sale
- Recommended action plan tailored to your situation
Complete Property Profile
- Square footage, bedrooms, bathrooms, lot size—verified against county records
- Year built and construction details
- Garage, basement, heating/cooling systems
- Price per square foot compared to your neighborhood
Ownership & Transaction History
- Current ownership details and entity type
- How long you've owned the property
- What you paid for it and when
- Complete transaction history going back to original construction
- Ownership analysis—are you an individual, trust, or investor?
Tax Assessment & Financial Analysis
- Current assessed value broken down by land and improvements
- Annual property taxes and monthly carrying costs
- Effective tax rate
- Assessment ratio analysis—how your assessment compares to market value
- What this means for potential buyers
Professional Valuation Analysis
- Estimated market value from proprietary valuation data we purchase for deep, exclusive insight (not Zillow)
- Three scenarios: conservative, most likely, optimistic
- Comparable sales analysis with actual addresses, sale dates, and prices
- Price per square foot comparison to similar homes
- Valuation confidence level with supporting rationale
Local Market Context
- Market temperature: hot, warm, or cooling?
- Median days on market for your area
- Current inventory and months of supply
- Year-over-year price trends
- Target buyer profile—who's actually buying in your neighborhood?
- Why your specific market matters (commuter appeal, tax advantages, school quality, employment centers)
Intelligence Indicators
- Seller motivation signals—price reduction history, extended days on market, vacancy status
- Opportunity assessment score (0-100)
- Key insights specific to your property's situation
Strategic Recommendations
- Recommended list price with justification
- Expected sale price based on market data
- Negotiation leverage points
- Due diligence priorities
- Recommended timeline for listing and marketing
For Expired Listings: What Went Wrong
- Analysis of why your previous listing didn't sell
- Likely issues: pricing, marketing, agent performance, timing
- Re-listing strategy with specific action items
- Conversation approach that respects your experience
Prepared Talking Points
- Opening lines tailored to your specific situation
- Value proposition based on your property's data
- Objection handlers
- Clear call to action
Data Sources & Methodology
- Every source cited: proprietary valuation data, MLS, public records, market analytics
- Collection dates and reliability ratings
- Methodology explained
- Limitations clearly stated
Why Does This Matter?
Because when we sit down together, I'm not guessing. I'm not hoping my "experience" will fill in the gaps. I already know:
- What your home is actually worth—with confidence scoring and comparable sales to back it up
- Your complete ownership and transaction history
- What you're paying in taxes and what buyers should expect
- Why your listing expired or hasn't sold (if applicable)
- Who the likely buyers are and exactly how to reach them
- What needs to change to get it sold
This isn't about impressing you with a fancy report. It's about respecting your time and coming prepared to have a real conversation about your options—backed by data, not guesswork, not theatre.
The Difference in Practice
When another agent calls you, they'll ask: "So, tell me about your property..."
When I call you, I'll say: "I've completed a full intelligence report on your property at [address]. Based on proprietary valuation data and three comparable sales from the last 90 days, your home should be valued around $XXX,XXX with 87% confidence. I noticed it was on the market for XX days—I've analyzed what likely went wrong and I have a specific strategy to fix it. Can I walk you through the data?"
One of these approaches wastes your time. The other shows you I've already done the work.
This Report Is Yours
Whether you list with me or not, you'll receive your complete Property Intelligence Report. Because I believe you deserve to make informed decisions about your largest asset—and because I know that when you see the level of preparation I bring, you'll understand why my approach is different.
Ready to See What Your Property Is Really Worth?
I've probably already started the analysis. Let's talk.
Jeffery Stutzman
REALTOR® | eXp Realty
(603) 930-2222
jeffery.stutzman@exprealty.com
NH License #072365
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